How is an experience for customers and employees designed? One possible answer is shown by the latest project of Raiffeisen Gelterkinden with its flowing interior design. As you walk through the bank, the wooden surfaces change to a shade of green, similar to a walk in the region of Oberbaselbiet between the wooded hills — an environment in permanent change.
About the design: The tagline #Lieblingsbank (favourite bank) — the result of a survey with customers and employees — serves as a brand presentation and links physical sales with the bank’s digital communication channels.
The materials are used to create a regional reference to the region Oberbaselbiet, close to the Jura chain. The blue Jura limestone, the oak and the natural textiles create a pleasant and homely atmosphere.
The renovation work results in a completely new spatial organisation including an extension for the employees, which allows the entire organisation of the bank on the ground floor. The office space on the upper floor can now be converted back into an attractive flat with a large terrace.
The open floor plan makes it possible to experience the bank in a differentiated way: the further you move into the bank, the greater the discretion. The employees are permanently present for the clients — for discreet work or discussions there are focus rooms, meeting rooms and a generous multifunctional room available to clients and employees.
The bank can be experienced and, with its newly renovated premises, offers an experience for clients and employees alike.
