The successful design of the Zuger Kantonalbank in Rotkreuz is now followed by the reopening of the branch in Cham. Here as well, we supported the bank in developing its new physical brand presence and implemented the innovative “corporate ambiance”. The result: a lively, atmospheric place where customers feel just as comfortable as the employees.
The concept
Personal customer service was also a great priority in the concept for the renovation of the branch in Cham. It was exciting to implement the new corporate architecture in the existing building and building services structures. We achieved our goal with a clear room structure and design.
On the ground floor, customers are welcomed in an inviting ambience and guided through the premises of the branch with clear lines. The spacious entrance area combined with a 24-hour zone underlines the values of Zuger Kantonalbank: customer proximity and transparency. At the inviting reception desk, customers are personally welcomed, accompanied for an open brief consultation, assisted with withdrawing money at the ATM or lead to a consultation room for a discreet conversation. Another customer zone with meeting rooms is located on the 2nd floor, while the 3rd floor offers retreat possibilities for the employees. The back office includes telephone boxes that enable concentrated work.
The various rooms create an inviting and pleasant consulting and working atmosphere. The design and service concept supports the processes of banking operations, optimises workflows and promotes customer-oriented and internal networking.
The focus in Cham lies on personal customer contact, and yet digitalisation finds its importance as well: Consulting rooms that offer technical versatility and the digital integration of various media; POS components that embody the development of the branch offices.