1. Reception area

  2. Exterior view

  3. Detail of the reception with waiting lounge

«From the earth to onto the table» — or: «From the earth to design»

A new reception area for the agricultural cooperative fenaco in Bern

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A new reception area for fenaco, a Swiss agricultural cooperative with global reach — realised with high-quality materials and a design and colour scheme inspired by nature.

The claim «From the earth to the table» represents the mindset and approach of the agricultural cooperative fenaco, which is a guarantor of sustainable agriculture and food production. Through innovative solutions and close collaboration with farmers and partners along the entire value chain, fenaco actively contributes to ensuring a high-quality food supply. By supporting local farming communities and sustainable production methods, fenaco promotes environmental protection, resource efficiency, and social responsibility, setting standards for a sustainable industry.

Design
When designing the new reception area, we drew inspiration from fenaco’s forward-thinking visions, traditional values, and Swiss roots. Through the redesign, where we considered workflow, customer proximity, and discretion/security aspects, the reception area now reflects a confident, future-oriented, and tradition-rich corporation: high-quality, subtle, timeless rather than trendy, open, committed, and down-to-earth.

 

Our motto «From the earth to design» guided our choice of colours and materials. Visitors can feel the connection to nature as soon as they enter the reception area: earth-toned flooring, the roughness and warmth of spruce wood, and rich, warm yellows and greens tones reflect the beauty of nature. Subtle elements, such as the discreet features that evoke freshly ploughed fields and the warm yellow tones that remind of blossoming rapeseed fields in spring, add to this natural ambience

Signage
We have developed a new signage concept for the main entrance and the access from the underground car park, which is used by 50% of visitors. We have taken this into account by aligning the visibility of the reception towards the underground car park entrance. In addition, the reception area has been upgraded according to the latest fire safety regulations, including a new separate employee entrance and emergency exit.

We have also completely redesigned the main entrance, which previously was literally in the dark. Visitors are now guided from the sidewalk by a visually distinct flooring. In addition, a pylon, an entrance sign, and an integrated LED strip show the way to fenaco. At the same time, we enhanced the outdoor area, which was previously uninviting. With good lighting, harmonious greenery, and the elimination of hidden, dark corners, we transformed the outdoor area into a bright, welcoming space.

 Just like a tree in the forest, craftsmanship is deeply rooted in fenaco’s DNA. When selecting the companies, fenaco prioritised honest, visibly high-quality craftsmanship and exclusively considered local companies to carry out the work. We and all the other  companies involved have reciprocated with high-quality, solid craftsmanship.

We wish fenaco all the best in realising their visions and are delighted to celebrate the successful new look with them.

Do you like what you see? Do you have a similar project in mind or would you like some detailed information?

We would be pleased to advise you competently and personally.
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