… just as we are providing the bank with support in developing a new three-dimensional brand presence. Rather than just arrange a corporate interior design or corporate architecture, we wanted to create a corporate ambiance. This meant creating a vibrant place where customers and employees alike feel at home – an attractive environment with consistent DNA throughout and an atmospheric statement.
The concept
Personal customer care comes first. The spacious entrance area combined with a 24-hour zone and the open-plan glass façade underscores key values of the Zuger Kantonalbank: customer-centricity and transparency. Customers are welcomed into an inviting atmosphere and are guided through the premises of the branch with its clear lines. The design and service concept supports banking processes, optimises workflows and promotes customer-oriented and internal networking.
Customers are welcomed in person at the open-plan reception desk, from where they can receive further assistance – be it for a brief open consultation in the coffee corner, assistance in withdrawing money from an ATM, or a discreet discussion in the consultation rooms. The ergonomic and versatile back-office area facilitates the discrete exchange of information through ideal acoustic solutions. The various rooms exude an inviting and pleasant consulting and working atmosphere.
Whilst the emphasis is on personal customer contact, digitisation should also not fall short: consulting rooms that offer technical versatility and the digital integration of various media; cash withdrawals mainly at ATMs; POS components that embody the development of the branch offices.
