Curves meet sharp edges, distinct colours meet an unusual logo, and discretion meets transparency. Familiar graphic elements have been surprisingly integrated and the light construction fascinatingly clad. Thanks to its mobile and modular design, the Swiss Rail (SBB) Pavilion can be set up anywhere, offering flexibility and independence, and strengthening the SBB brand by its presence in unexpected locations.
Following a conceptual and planning phase of just over two years, back in October 2015 a pilot version of a mobile SBB sales office was set up and opened in just three-and-a-half days in the Centre Balexert shopping mall in Geneva. The distinctive red of the pavilion symbolises the dynamism and agility of SBB, transporting its identity in three-dimensional space. The modular box provides space for two counters and a small back office with a service zone. Given its modular construction, the pavilion can be customised to fit a variety of floor plans.
