A brand experience that combines the real and the digital space is our vision for the new client centre in the Flon district in Lausanne
The Baloise customer centre is a place where people come together to develop ideas and do business. We were asked to develop a vision for the Baloise brand store in Lausanne that incorporates the elements of the relaunch of the brand. The multilayer design is in line with the multi-colour and multi-layered nature of the new Baloise brand. The brand space is the perfect match of physical and digital experience — it is vibrant, interactive and unique. It offers the opportunity to experience and understand the Baloise brand, its products and ecosystems in a completely new way.
We are delighted with the result achieved — we would have loved to experience this vision live. We are pleased to share this vision with the public. Many thanks to the Baloise for allowing us to think about strengthening the brand presence in Lausanne.
